Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the moving van you just financed by telling her you’ll … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with postcards alone. Have you considered publishing a local … Read more about 5 Steps for Farming with a Custom Real Estate Publication
Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to direct mail now more than any time in the last five … Read more about Real Estate Agents Get More Listings with Direct Mail
With our custom publication from Discover, we can personalize our approach to our readership and circulation, write articles about our market. We have plenty of space to get our message across.” Ashley Leigh is the founder of Linton Hall Realtors, serving the Linton Hall corridor in Prince … Read more about Ashley Leigh
Our two main goals were to increase profit and establish market dominance. Discover Publications made it possible for us to do both of those things.” Kerby and Cristina Skurat are real estate agents serving the Minneapolis-St. Paul Metro area Dedicate their services to impacting every facet of … Read more about Kerby and Cristina Skurat
The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the Zillow profiles of 25 “WSJ 200” super-agents, … Read more about How to Dominate the Real Estate Industry of the Future
Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to get listings - in any market. Top agents have … Read more about Dominate with Multichannel Content Marketing for Real Estate
In the past couple of posts, we've defined content marketing and discussed a few examples of it in practice. Let's dial in today on what content marketing may look like for a key Discover Publications client segement: real estate agents. Defining a Real Estate Agent's Audience The content we … Read more about Focus: Content Marketing for Real Estate Agents
... Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let's take a look at some real-world examples, from your local hardware store to software and services behemoth, Microsoft. Since 2008, the folks at … Read more about Content Marketing in Practice
One of the first lessons I learned back in 1981 when I started my career was that if I have all the listings, I’ll have all the sales.” Dale Ross is a real estate agent serving the the Greater Houston, Texas area. His career as a premier Realtor began in the Houston and Katy areas in 1981. … Read more about Dale Ross
The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the housing market was the least of anyone’s concerns. … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?
Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure what to expect - but we do know we're going to … Read more about Who’s Heading to Inman Connect San Francisco 2017?