The inside scoop on a Discover custom publication

We often get asked, "what exactly goes inside my custom publication?" This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone call away to dive as deep into the details as you wish. Check out our … Read more about The inside scoop on a Discover custom publication

You’re Great… and Who Cares?

What Today’s Buyers Think about Self-Promotion Quick: take a look at these two different real estate agent newsletter story headlines: “Peter Williams Beat his Summer Home Selling Goals by 20%!” (by Peter Williams) “Hottest Summer for the Sunnydale Housing Market in Years!” (by Jason … Read more about You’re Great… and Who Cares?

3 Ways Agents Can Maximize Time

The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier to do the busywork yourself than stop and … Read more about 3 Ways Agents Can Maximize Time

7 Ways to Gain Referrals Through Customer Service

You’ve created a well-established agent identity and you craft messages that express it. But, no matter how much you pour into your marketing to be recognized by prospective clients, no message will be as strong referrals. Referrals are gifts that your past and current clients will give you, and the … Read more about 7 Ways to Gain Referrals Through Customer Service

It’s Not the Market, It’s You!

  As promised, our latest Real Estate Pains Webisode! Success is a mindset, not a result, and embracing this philosophy means taking responsibility for continuing to accelerate that success – regardless of the environment. Simply put, if there are no listings, you have the power to create … Read more about It’s Not the Market, It’s You!

A User’s Guide to Microsoft Office

Choosing the Right Program in Microsoft Office With a multitude of programs out there, how do you know which one is right for the task you are working on? One of the most common suite of programs used in business is Microsoft Office. So which programs in office should you use for what? Let’s break … Read more about A User’s Guide to Microsoft Office

Snapchat Marketing for Real Estate

It’s 2016 - the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you're left wondering which ones are best for your industry. Oh, and how you … Read more about Snapchat Marketing for Real Estate

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working

Top 21 Favorite Marketing Memes of the Month

Here it is, our top marketing memes of the month, chosen by the team at Discover Pubs. Memes generate a good laugh, but they can also allow us to walk a day in each other's shoes and experience the good and bad of our daily professions. As for marketing professionals, from the moment we sit down to … Read more about Top 21 Favorite Marketing Memes of the Month

The Power of Staging

Are you ever face to face in a Wild West standoff with your competition? Of course not, but it probably feels that way sometimes. We know it’s important to continually work to get a leg up. One powerful and often overlooked way to do this is through making staging a part of your process (not just a … Read more about The Power of Staging