Marketing Facts and Figures for Agents: Mail, Digital, and Content

The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail tells readers about your website and blog and social media and … Read more about Marketing Facts and Figures for Agents: Mail, Digital, and Content

Adapt, or Die: Dawn of the New Real Estate Marketing Era

Not All Agents will Survive What’s Coming This is a hot topic in Real Estate Marketing. For those of us with any experience, we realize how much we took for granted the simplicity of marketing before the Internet – heck, before Facebook. The way Real Estate Agents market has forever changed. So … Read more about Adapt, or Die: Dawn of the New Real Estate Marketing Era

“Really?!” Marketing Stats that Might Surprise You

It's Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents.  Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of … Read more about “Really?!” Marketing Stats that Might Surprise You

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

War Story – Episode 3 – Client Appreciation

Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time  customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation